Client: Julia Moyano
Work: communication strategist, social media planing, social media manager, photography.
Date: June to december 2021
Julia Moyano is a political scientist, teacher, and legislative advisor. We build her profile as a future option as a representative of the people in the local Legislative Chamber. We generate a proposal linked to social participation, ecological activism, circular economy and action as pillars.
The general objective was to position Julia in local public and political life because she was a candidate in the local elections.
I designed a communication proposal in the first person with a colloquial and friendly language, and with an educational tendency. We also seek to "humanize" party actions through images and videos that tell information about Julia.
We worked on a visual identity centered on photographs of actions and activities, and I designed simple graphic pieces to publicize specific actions.
The social networks chosen for this campaign were Instagram, Facebook and Twitter. This management was carried out between July and part of October 2021. For October, November and December we developed a proposal less focused on political action (due to elections have already finished) linked to the elections and closer to Julia as a person with interests related to the community.
https://www.instagram.com/julesmoyano/
